I saw this PSA video from NAMM last week and although it’s been out for most of the year, the message rang true. With all of the technology we have, the social networking we do, and the efforts we put towards the business side of things, we tend to forget what brought us here in the first place. Over the past week I’ve spent more time with my guitar and it feels good. So take a little break from everything, pick up your instrument of choice, and “Just Play.”
“Just Play” encourages Americans to let go of the excuses that keep them from learning to play a musical instrument, be it age, time, ability or access, and derives from a Gallup Poll that revealed 85 percent of Americans who do not play a musical instrument wish that they did.
Featuring amateur musicians age 4 to 101, the commercial opens with a child’s one-fingered version of “Twinkle, Twinkle, Little Star,” and builds as people of all ages join together, layering on different interpretations of the classic. Showcasing the accessibility of and ease with which one can learn to play music, the spot ends with a compelling imperative to just play.
The “Just Play” campaign underscores NAMM’s year-round initiatives designed to create more active music makers, including scientific research on the benefits of making music, publicizing musical success stories from everyday music makers, and inspiring ways in which music makes people’s lives better.
NAMM Members can request a high-resolution, downloadable version to play in stores from the NAMM membership department.
NAMM envisions a world in which the joy of making music is a precious element of daily living for everyone; a world in which every child has a deep desire to learn music and a recognized right to be taught; and in which every adult is a passionate champion and defender of that right.
To learn more about the National Association of Music Merchants (NAMM) and the NAMM Foundation, please visit: