Hank Neuberger is a Grammy-winning producer and the Supervisor of Broadcast Audio for the annual Grammy Awards telecast. He is the producer of over 30 Festival Webcasts including the 2011 Coachella, Lollapalooza, and Austin City Limits Festival webcasts which featured over 200 bands including Arcade Fire, Kanye West, Coldplay and Foo Fighters. He will be moderating the How YouTube Festival Webcasts Changed The World panel at South by Southwest on Friday, March 16 from 3:30PM to 4:30PM in the Austin Convention Center, Room 13AB. We asked Hank a few questions about the panel:
How does this panel relate to your background and what was your interest in creating it?
In 2011, for the first time, the three live Festival webcasts on Youtube found very large and passionate audiences. The story of this panel is how and why artists can connect with fans in this powerful new online venue. And that connection is consistent with my whole career in music.
Who else is on the panel?
Mike Martinovich, Manager of My Morning Jacket, who had some great experiences with Webcasts in 2011.
Dana Vetter, YouTube, Music Marketing,
Mike Tatleman, Dell, Inc., VP, Marketing and Business Development
Courtney Trucksess, C3 Presents
Why is this panel important to musicians?
It’s like doing an in-store for millions!
What do you hope people will walk away with after attending this panel?
The medium is ready, the quality is finally achievable, and the social interaction is embedded. So the connection to your fans is real, scalable, and positive. And the opportunity for fan-discovery is compelling.
Best way for people to contact you?