Marshall has released the final entry in its Hendrix 60th Anniversary Collection, marking sixty years since Jimi Hendrix first plugged into a Marshall amplifier. The collection closes with three new products: the Major V headphones, the Emberton III portable speaker, and the JMH Studio Bundle, a hand built amplifier made in the UK.
Three Products, One Visual Language
Each piece draws from a specific thread in Hendrix’s own creative world rather than a generic tribute aesthetic. Marshall points to the cosmic imagery, space exploration themes, and use of color running through his music, art, and personal style as the source material, and each product carries a version of that language.
The Major V headphones keep their familiar foldable, on ear design but add a purple oil on water pattern across the headband and ear cups, along with an all seeing eye motif. The Emberton III continues that same purple oil on water treatment across its sleeve, with the eye rendered in silver on the media jog and purple LEDs surrounding it. Marshall says the silicone sleeve is hand dipped using a water transfer print, so no two units come out quite the same.
The JMH Studio Bundle is the collection’s most involved piece. Built by hand at Marshall’s Bletchley factory, it reworks the existing Studio Vintage amplifier with a black and purple psychedelic finish, silver beading across the knobs, handle, and grille, and a purple LED indicator. The beading detail is a direct reference to the silver jewelry that was part of Hendrix’s own look. An all seeing eye badge sits on the top and bottom of the stack.
A Family Story Behind the Design
The collection carries a personal note from the Hendrix family itself. Janey Hendrix, president and CEO of Authentic Hendrix, says the connection between Jimi and Marshall has always felt close to her because she first heard the story from her father, James “Al” Hendrix, who lived it. In her account, Jimi was chasing a sound that did not exist yet, and Marshall gave him the headroom to find it. She frames that same searching quality as something still relevant to musicians looking for their own sound today.
That family involvement separates this release from a standard co-branding exercise. Authentic Hendrix has spent decades managing how Jimi Hendrix’s name, image, and catalog are represented, and having his family speak directly to the partnership gives the collection a grounding that the products alone would not carry.
Ally Venable Joins the Story
The release also introduces Ally Venable as a new addition to Marshall’s roster of endorsers, with this collection marking the first chapter of an ongoing partnership. The Texas based blues rock guitarist sat down for an interview at the Granada Theatre in Dallas to talk through what both Hendrix and Marshall have meant to her own playing, and the conversation is where the collection’s marketing turns from product to people.
Venable’s addition also reads as a deliberate choice on Marshall’s part. Hendrix’s influence on blues rock guitar is well documented, and pairing a working artist in that lineage with the anniversary release gives the collection a present tense counterpart to the historical tribute, rather than leaning on nostalgia alone.
Availability
The Major V and Emberton III are available now through marshall.com, with the JMH Studio Bundle following at retailers and marshall.com from September 9. In the US, the Major V is priced at $159.99, the Emberton III at $179.99, and the JMH Studio Bundle at $2,499.99.
This closes out the Hendrix 60th Anniversary Collection as a whole, following Marshall’s other recent artist focused release, the Billie Joe Armstrong signature amplifier, which arrived earlier this summer. Between the two releases, Marshall has spent this stretch of the year leaning into artist history as much as new circuitry, using anniversaries and signature models to tell stories about who has actually used its amps rather than just what the amps can do.
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Press release and images courtesy of Marshall.
